TurningPoint Breast Cancer Rehabilitation Announces New Name: Iris Breast Cancer Rehabilitation  

ATLANTA, GA — March 16, 2026 — TurningPoint Breast Cancer Rehabilitation, a trusted provider of specialized rehabilitation services for breast cancer patients and survivors, today announced that it will officially change its name to Iris Breast Cancer Rehabilitation.

The new name reflects the organization’s continued evolution and growth while remaining deeply committed to its mission of supporting individuals through every stage of breast cancer recovery.

The name Iris was chosen for its meaningful symbolism. In medicine, the iris represents focus, vision, and clarity, reflecting the organization’s commitment to providing specialized expertise and clear pathways to healing for the medical community and the patients it serves. The iris is also a flower often associated with renewal and a second bloom, symbolizing the journey many breast cancer survivors take as they reclaim their strength and move forward after treatment.

While the name is changing, the organization’s mission, services, and dedication to patients remain exactly the same.

“Same mission. New name.”

For years, the organization has provided comprehensive rehabilitation services including physical therapy, lymphedema treatment, exercise programs, and support resources designed specifically for breast cancer patients and survivors.

The name change represents the organization’s growth and its continued commitment to helping patients regain strength, mobility, and confidence following treatment.

“Iris Breast Cancer Rehabilitation gives us the opportunity to dream big. To grow. To bloom into something bigger than we ever thought possible. We will no longer be the best kept secret, but a special place for anyone who is experiencing or has experienced breast cancer. We want Iris to be “the place” for breast cancer patients and survivors in Atlanta.”

Liz Loreti, Executive Director  

TurningPoint Breast Cancer Rehabilitation will transition to Iris Breast Cancer Rehabilitation across all communications, programs, and materials beginning March 16, 2026.

The new name was first introduced to supporters and community partners during The Pink Affair Gala on March 14, where the organization celebrated this important milestone with donors, partners, and advocates.

Patients, partners, and community members can expect the same compassionate care, expert rehabilitation services, and supportive community that have defined the organization for years.

For more information, visit:

www.irisbcr.org

Media Contact
Liz Loreti
Executive Director
lloreti@irisbcr.org

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